Laura Baesel - Senior Director, Operations, HelmsBriscoe ResourceOne
Laura Baesel joined HelmsBriscoe ResourceOne as a Program Director in 2003. After two years of operating programs, Laura moved into a sales role, managing an extensive number of Clients over the next 5 years. In addition to keeping up with her Clients, Laura is now responsible for the day-to-day operations of the HBR1 team. This includes client contracts, financials, processes/protocols and overall infrastructure.
With more than 23 years of event management experience, Laura worked previously as a Corporate Meeting Planner for Canon USA and Merrill Lynch. She managed large-scale events such as high-end incentive trips, national sales meetings, dealer NDAs, tradeshows, trainings, celebrity golf tournaments, press events, and charity fundraisers. She applies a collaborative and results-oriented approach to her work, and she looks forward to working you with on your next event. Laura holds a BA in Political Science from Biola University and is based out of Dallas, Texas.