Cecilia Tee

Cecilia Tee joined HelmsBriscoe at the end of 2012 as the Regional Vice President based out of Hong Kong. Being the first Asia Associate in a strategic leadership position, Cecilia’s responsibilities include creating the awareness of the HelmsBriscoe brand, enhancing the global hotel partnerships in the region, educating and promoting the HelmsBriscoe global value proposition and increasing the regional market share. In addition, Cecilia is also responsible for recruiting and training a network of Associates in Asia, excluding China and India.

Cecilia has over 20 years of hospitality experience. Before embarking on her entrepreneurial venture, Cecilia was the Regional Director of Sales and Marketing, Asia, for Le Meridien Hotels & Resorts. Her expertise includes sales and property marketing at regional and corporate levels. During Cecilia’s career, she spearheaded key account management, and developed MICE management strategies and GDS education in China, Korea, Indonesia, the Philippines, Singapore and Taiwan. Cecilia was recognized as one of Successful Meetings’ 25 most influential people in the meetings industry in 2014. A strong advocate and a believer of focusing on the customer, Cecilia is a professional with a great passion for what she does. Born in Singapore, Cecilia speaks fluent English, Mandarin and four other local dialects. She now lives permanently in Hong Kong.