Valerie Armbruster

Valerie Armbruster has been a member of the Washington, D.C. HelmsBriscoe team since 2007. Prior to joining HelmsBriscoe she spent more than 20 years in the travel agency sector, rising from the position of corporate travel agent to President & CEO of an independent agency affiliated with American Express. Her key position was directing a meetings and incentive division as well as overall responsibility of all agency operations. Joining HelmsBriscoe gave Valerie the opportunity to concentrate solely on the meetings and incentive industry.

Valerie works with corporate, association, government, and special interest groups. Her current portfolio includes domestic and international meetings and incentives, ranging from small - midsize meetings to five-star international incentive programs. Extensive travel throughout the world has given her the unique advantage of firsthand destination knowledge and familiarity, as well as a keen understanding of all stages of the development and onsite implementation of meeting and incentive programs. Coupled with site selection and contract negotiation expertise with hotels, cruise lines, airlines, tour operators, destination management, AV, entertainment and transportation companies, she is well positioned to handle meetings and events of all size and scope.

Valerie understands the importance of not only the right destination and venue, but also the value proposition needed to insure your program’s success. Whatever your needs: site selection and negotiation, program design, registration, or onsite travel management, Valerie is equipped with all of the resources of the HelmsBriscoe worldwide network to provide solutions for your organization. Her service dedication and attention to detail, serving as an extension to your planning team at no additional cost to your organization, will give you more time and resources to devote to your program’s mission.