Lisa Sagstad - Associate Vice President, Corporate Administration & Partnerships
As Associate Vice President, Corporate Administration & Partnerships, Lisa is involved in several areas of the HelmsBriscoe business, including a strong focus on HB’s hotel and destination partnership programs. In her role, Lisa works with the HB Executive team to ensure all industry partners benefit from their relationship with HB through a best in class partnership program. She also provides guidance in areas of Associate, client and partner support, leadership engagement, recruitment and oversees Human Resources for the company.
Lisa joined HelmsBriscoe in 2009, originally tasked with building the company’s communications department from the ground up. Over the years, Lisa has created a number of communication resources and marketing tools to further support HB Associates with their sales efforts. She also implemented HB Cares, HelmsBrisoce’s corporate social responsibility initiative, in 2010. Prior to joining HelmsBriscoe, Lisa managed the marketing initiatives of an Arizona-based, global franchising company. She is a graduate of Arizona State University with a degree in Communications.